Incubator for social media managers
Manage profiles, create content and run advertising campaigns — without a sole proprietorship or ZUS
How does the FDK incubator work for a social media manager?
A social media manager's work consists above all of project-based commissions and multi-month subscriptions from several clients at the same time. Facebook, Instagram, TikTok, LinkedIn — each platform calls for a different approach, and clients expect VAT invoices. Setting up a sole proprietorship just to issue a few invoices a month generates ZUS costs of over PLN 1,825 and a pile of paperwork — before you have even earned your first zloty.
The FDK incubator works differently: you join the Foundation and operate under its legal personality. You issue invoices as the Foundation — to agencies, brands, e-commerce businesses and start-ups. You receive your remuneration with only 6% PIT and the PLN 400 subscription deducted. You pay no ZUS, you do not register a company and you do not have to keep accounting records.
Whether you manage a single client account or look after a dozen or so brands at once, one FDK subscription covers the issuing of all your invoices. You focus on creating content, publication schedules and campaign results, and we take care of the bureaucratic side of the business.
Benefits for a social media manager in the FDK incubator
No ZUS
You save over PLN 1,825 a month. With several clients and low subscription fees, ZUS can swallow most of your income — at FDK that problem disappears.
PIT of just 6%
Instead of the 12% lump-sum tax (PKWiU 73.1 advertising), you pay a flat 6% on your actual revenue.
Invoices for many clients
One subscription — an unlimited number of clients and invoices. We handle monthly subscriptions, one-off projects and mixed billing models.
Paid campaign management
Do you manage Meta Ads, Google Ads, TikTok Ads or LinkedIn Ads? We invoice your management service separately from the client's advertising budget.
Start in 15 minutes
Instead of registering a sole proprietorship with CEIDG and ZUS, you sign a contract with the Foundation and can start issuing invoices to your clients straight away.
Legal and contractual support
Help with drawing up client contracts for social media management — the scope of services, rights to content, exclusivity clauses and NDAs.
The cooperation process — 4 steps
From first contact to issuing your first invoice — the whole process usually takes 2–3 working days.
Contact
Write or call us. Tell us about your work — which platforms you look after, how many clients you have and which billing model you use.
Consultation
A free conversation about the way you work. We will discuss how your services are classified, how paid campaigns are accounted for and how to handle subscriptions from multiple clients.
Contract
You sign a contract with the Foundation. You receive access to the Foundation's NIP and REGON numbers — you can start issuing invoices to clients immediately.
Start
You manage the profiles and the campaigns, we take care of all the formalities. You focus on results for your clients.
A comparison of billing options for a social media manager
An example for revenue of PLN 8,000/month (PKWiU 73.1 — advertising / social media services)
| Item | Employment contract (full-time job) |
Sole proprietorship, lump-sum tax (12%) |
Sole proprietorship, tax scale (12%) |
FDK (incubator) |
|---|---|---|---|---|
| Gross revenue | PLN 8,000 | PLN 8,000 | PLN 8,000 | PLN 8,000 |
| ZUS (contributions) | ~PLN 1,100 (the employer adds twice as much) |
PLN 1,825 | PLN 1,825 | PLN 0 |
| Health insurance contribution | ~PLN 720 | ~PLN 556 | ~PLN 556 | PLN 0 |
| Income tax | ~PLN 600 (12% after allowances) |
PLN 960 (12% lump-sum tax, PKWiU 73.1) |
~PLN 742 (12% tax scale) |
PLN 480 (6%) |
| Accounting / subscription | — | ~PLN 400 | ~PLN 400 | PLN 400 |
| Total costs | ~PLN 2,420 | ~PLN 3,741 | ~PLN 3,523 | PLN 880 |
| Take-home pay (net) | ~PLN 5,580 (the employer's gross cost ~PLN 11,000) |
~PLN 4,259 | ~PLN 4,477 | ~PLN 7,120 |
Calculator: sole proprietorship vs FDK
Move the slider and see how much you could save
Sole proprietorship, 12% lump-sum tax
FDK incubator
* The calculator shows estimated values. Your actual savings depend on your individual situation. The full calculator is on the home page.
Why is FDK the ideal solution for a social media manager?
Facebook, Instagram, TikTok, LinkedIn — every platform on a single subscription
A social media manager usually looks after several platforms at the same time for each client: creating content for Instagram, running a company profile on LinkedIn, publishing reels on TikTok and managing a Facebook page. Whatever the number of platforms and clients, FDK handles the billing for all of it through a single subscription of PLN 400 a month. We issue separate invoices for each client, in any amounts and on any dates.
Paid campaigns: Meta Ads, Google Ads, TikTok Ads
Managing paid campaigns is an increasingly important part of a social media manager's work. FDK invoices your remuneration for campaign management as a service separately from the advertising budget itself — budgets always flow directly from the client to the platform. As a result, you do not take on the tax risk associated with handling other people's funds, and your remuneration is accounted for cleanly and transparently.
Content: Canva, graphics, publication schedules, copywriting
Content creation — posts, graphics in Canva, stories, reels, publication schedules, copywriting for posts and ads — consists of services that FDK classifies and invoices as advertising and content activity (PKWiU 73.1). It is possible to invoice both fixed subscriptions (e.g. 20 posts a month) and one-off projects (e.g. a product launch campaign).
Working with agencies and directly with brands
Social media managers often work both for marketing agencies (as subcontractors) and directly for brands. FDK supports both models. In the case of an agency, we issue a B2B invoice to the agency; when you work directly for a brand, we issue it to the brand. Every client receives a proper VAT invoice with the Foundation's NIP number, which is accepted by any business client.
Analytics, reporting, social media strategy
More and more social media managers also offer analytical services: reach reports, campaign effectiveness analysis, content strategy, profile audits. FDK accounts for these services under the same subscription — there is no need to set up a separate business or to create a separate invoice for each report. A single document can cover the entire scope of work for a client in a given month.
Create content. We will take care of the rest.
Manage profiles on Facebook, Instagram, TikTok and LinkedIn — legally and cheaply. No ZUS, with 6% PIT — more money for tools and growth.
Frequently asked questions
We account for monthly subscriptions for managing social media profiles as a continuous service.
We handle both fixed subscriptions (the same amount every month) and a variable model (different amounts depending on the scope of work). It is also possible to issue proforma and advance invoices before the service is performed. The tax is 6% of revenue, with no ZUS — regardless of the number of clients and the total value of the subscriptions.
Yes. We work with social media managers who manage paid campaigns on Meta (Facebook, Instagram), Google Ads, TikTok Ads and LinkedIn Ads. FDK invoices your campaign management service — that is, your time and expertise — as a separate item on the invoice.
One important rule: clients' advertising budgets always flow directly between the client and the advertising platform — FDK does not act as an intermediary for these funds and does not account for them. Your management fee (e.g. 15% of the budget or a fixed monthly rate) is invoiced separately and is subject to the 6% PIT rate.
Content creation — text posts, graphics in Canva, stories, reels, videos, publication schedules, copywriting for ads — is invoiced as a content creation service or as content marketing (PKWiU 73.1). FDK issues an invoice covering the entire scope of work for a given month or for a given project.
It is possible to account for everything in one document: profile management (moderation, replies) as well as content creation and reporting. You do not have to create separate invoices for each element of the service — a single invoice can cover the full social media package for a client.
FDK does not act as an intermediary in the flow of advertising budgets — these always go directly from the client to the platforms (Meta, Google, TikTok, LinkedIn). FDK accounts solely for your remuneration for the work: campaign management, content creation, strategy and reporting.
This arrangement is advantageous for several reasons: first, you avoid the tax risk associated with handling other people's funds; second, the client has full transparency about how much is paid for the service and how much for the media; third, FDK does not have to get involved in the client's relationships with the advertising platforms. Your invoice covers your fee and nothing else.
The FDK incubator is optimised for precisely this model of working with many clients at the same time. One FDK subscription (PLN 400 a month) covers the handling of all your clients, regardless of how many there are — you can have 2 clients or 20, and the cost of the subscription stays the same (apart from additional fees set out in the Terms and Conditions).
Get in touch with us
Contact details
📞 +48 575 594 500 (PL)
🎧 +48 794 731 000 (EN/UA/RU)
✉️ b2b@firmadlakazdego.pl (for Contractors)
Address
Fundacja Firma Dla Każdego
ul. Lwowska 17/4
00-660 Warszawa
NIP: 5252625624