Business incubator for SEO specialists
Search engine optimisation, SEO audits and link building on a B2B basis — no sole proprietorship, no ZUS, PIT of just 6%
How does the business incubator for SEO specialists work?
As an SEO specialist, you work on search engine optimisation, technical audits, SEO content, link profile building and results analysis in Google Analytics or Search Console. Your value lies in your knowledge and your results — not in piles of official paperwork. The FDK incubator removes all the red tape by taking over the legal, tax and accounting side of your freelance business.
You operate under the banner of the Firma Dla Każdego Foundation, using its NIP and REGON numbers. You issue VAT invoices for SEO services to both Polish and foreign clients — from small businesses looking for local search visibility to large marketing agencies commissioning comprehensive projects. Whether you are running a technical audit for 3 000 zł or settling an annual retainer of 15 000 zł per month, FDK handles the invoicing for you.
The FDK incubator is particularly advantageous for SEO specialists working on a retainer basis (a fixed monthly fee for ongoing search engine optimisation), invoicing several agencies at once or serving clients abroad. No ZUS means savings of over 1 600 zł per month, and the preferential PIT of 6% instead of the 12% lump-sum tax (PKWiU 63.1 for a sole proprietorship — data processing, hosting, web portals) genuinely translates into thousands of złoty more in your pocket every year.
Benefits of the FDK incubator for SEO specialists
Everything you need to run a freelance SEO business — without setting up a sole proprietorship.
Zero ZUS every month
Forget about ZUS contributions of over 1 600 zł per month. You operate under the foundation's legal personality — ZUS contributions do not apply to you.
PIT of just 6%
Instead of the 12% lump-sum tax (PKWiU 63.1 for a sole proprietorship), you pay income tax of 6%. That is half the tax burden on every invoice you issue.
Retainer and one-off invoices
We handle both recurring retainer invoices (monthly search engine optimisation) and one-off assignments — audits, link building projects and on-page implementations.
Agencies and clients abroad
Invoice marketing agencies, media houses and clients from abroad. We handle invoices in EUR, USD and GBP with the full EU VAT procedure.
Full accounting within the subscription
Accounting, tax returns, document archiving — all included in a fixed monthly fee. No unexpected costs, no running around government offices.
No sole proprietorship registration
No trips to government offices, no CEIDG, no revenue and expense ledger. Start issuing invoices for SEO services within a few days of signing your contract with FDK.
How working with FDK begins
From first contact to your first invoice for search engine optimisation — a few days and 4 simple steps.
Contact and initial conversation
Write to us or give us a call. Tell us about your SEO business — which clients you work with, on what model (retainer / project) and what revenue you generate.
Free consultation
We go through the details of our cooperation, calculate your tax savings and choose the optimal solution for your SEO services and settlements with agencies.
Signing the contract
We sign the contract remotely and electronically. You receive your invoicing details (NIP, REGON, bank account number) and access to the invoicing system.
You start your SEO projects
You issue your first invoice for search engine optimisation or an SEO audit. Taxes, accounting and tax returns are all on FDK's side.
Comparison of settlement options for SEO specialists
A sample calculation based on revenue of 10 000 zł gross per month. See how much real money stays in your pocket under each option.
| Cost component | UoP Employment contract |
Sole proprietorship 12% lump-sum tax |
Limited company Estonian CIT |
FDK Incubator |
|---|---|---|---|---|
| Gross revenue | 10 000 zł | 10 000 zł | 10 000 zł | 10 000 zł |
| ZUS (social security contributions) | ~1 150 zł (employee) |
1 825 zł (full ZUS) |
~1 825 zł (board member) |
0 zł |
| Health insurance contribution | ~450 zł | ~736 zł (9% of the base) |
~560 zł | 0 zł |
| Income tax | ~2 000 zł (12–32%) |
1 200 zł (12% lump sum) |
~1 000 zł (Estonian CIT) |
600 zł (6%) |
| Accounting / subscription | — | ~400 zł | ~700 zł | 400 zł |
| Total costs | ~3 600 zł | ~4 161 zł | ~4 085 zł | 1 000 zł |
| Net amount "in hand" | ~6 400 zł | ~5 839 zł | ~5 915 zł | ~9 000 zł |
| Company registration | Required (by the employer) | YES — CEIDG | YES — KRS | NO |
| Invoices for agencies and clients abroad | NO | YES | YES | YES |
| Retainer model (recurring invoices) | Fixed salary | Possible | Possible | Fully supported |
Advantages of FDK for SEO specialists
The SEO industry has particular billing needs — the retainer model dominates, you work for several clients at once, assignments from agencies are frequent and foreign brands are often involved. FDK fits this way of working perfectly.
SEO retainers — recurring invoices with no effort
The retainer model is the foundation of most SEO specialists' work. FDK generates recurring invoices automatically every month for the agreed amount. You can serve several retainer clients at once — each one receives their own invoice, while you receive a single consolidated transfer. No more keeping track of invoicing dates by hand.
Marketing agencies — B2B settlements without a sole proprietorship
Marketing agencies, media houses and digital agencies require their collaborators to issue VAT invoices. Through FDK you can be a fully fledged B2B contractor without setting up your own company. We issue invoices that meet every agency's requirements — with the right service description, contract number or project code.
Clients abroad — handled without complications
Do you optimise websites for companies in Germany, the UK, the Netherlands or the USA? FDK issues export invoices in foreign currencies, using the VAT reverse charge procedure for entities within the EU. We also handle transfers via Wise, Revolut Business and other payment platforms popular in settlements with foreign brands.
SEO tools — Ahrefs, Semrush, Screaming Frog
Do you resell access to SEO tools to your clients? Invoices for Ahrefs, Semrush, Moz or other subscriptions resold as part of an SEO service package can be included in your settlement. Ask for details during the consultation — we will work out the best way to invoice this kind of expense.
NDAs and confidentiality — full protection
Agencies and corporate clients often require an NDA to be signed. As a legal entity, FDK can sign confidentiality clauses on your behalf or together with you. Your projects and your clients' data are protected at the legal level, which makes it easier to win work from demanding contractors.
Frequently asked questions — SEO specialists in the FDK incubator
Ready to do SEO without the bureaucracy?
Join the SEO specialists who run their business through the FDK incubator. No ZUS, PIT of 6%, and full support for retainer invoicing and settlements with agencies included in the subscription price.
Get in touch
Contact details
📞 +48 575 594 500 (PL)
🎧 +48 794 731 000 (EN/UA/RU)
✉️ b2b@firmadlakazdego.pl (contractors)
Address
Fundacja Firma Dla Każdego
ul. Lwowska 17/4
00-660 Warszawa