How can you build a career and secure projects as a freelancer?

The freelance model, also known as self-employment without a permanent position, has undergone a dynamic transformation over the last decade. According to data from the Upwork platform, over 36 per cent of the global workforce is already actively carrying out assignments under this model. The sector brings together programmers, graphic designers, copywriters, marketing professionals and SEO specialists. The growing popularity of freelancing stems not only from the freedom to choose projects and the flexibility of working location and hours, but also from its appeal to those seeking an alternative to traditional full-time employment. However, this independence comes with its own set of challenges – a lack of stable income, the need to find clients independently, dealing with tax returns and managing finances.

How can you successfully launch a career as a freelancer?

A strategic start to freelancing requires identifying your own niche. The most sought-after specialists are programmers (including WordPress, Android and iOS developers), graphic designers, copywriters and marketers. The choice of a specific area should be based on both your skills and an analysis of market demand. For example, a programmer with experience in the WordPress ecosystem is likely to secure regular work, as companies often need support with website implementation and optimisation. Similarly, copywriters with knowledge of SEO find work in agencies or on e-commerce projects.

Portfolio and CV – credibility

A portfolio is a key element in building trust with new clients. It should include commercial projects as well as personal, educational or conceptual work. Regardless of the industry, a portfolio should be tailored to a specific niche and clearly document the scope and results of the work carried out. Platforms such as Behance (for graphic designers), GitHub (for programmers) or your own website are places where you can showcase your achievements. A professional CV – even one created using an online CV builder – is another element that allows you to quickly showcase your experience, skills and references.

Effective remote working requires not only a powerful computer or a stable internet connection, but also industry-specific software: code editors, graphics suites, project management tools and tools for communicating with clients. Ensuring an ergonomic workspace and maintaining a healthy work-life balance are essential for long-term productivity and satisfaction.

How can you find work as a freelancer without losing sight of who you are?

In light of this reality, the phrase ‘how to find work as a freelancer’ takes on a new meaning. It’s not just about effectively securing work, but about maintaining your own boundaries and values. The best professionals develop their own methods: they build relationships with clients, secure referrals, and combine various sources of work (platforms, networking, recommendations). They do not rely solely on algorithms or random job adverts.

An experienced copywriter, rather than competing on price amongst hundreds of offers, invested time in building relationships with a few agencies. Over time, these agencies began to recommend him to their clients, ensuring a steady flow of work and allowing him to be selective about projects.

Platforms dedicated to freelancers – an overview and key features

• Useme.com – a Polish platform that allows users to enter into contracts and issue invoices without having to set up a business. Average hourly rates here range from 50 to 200 zł. The service offers tax settlement support and payment security.
• Freelancer.pl – the Polish version of the global Freelancer.com, bringing together jobs from all over the world. Alongside IT and graphic design projects, there are often listings in the fields of e-commerce, translation and marketing.
• Oferia.pl – a Polish database of jobs across various sectors, particularly popular amongst professionals and local service providers.
• Proz.com – a platform for translators and linguists seeking specialist assignments.
• Textbookers – a platform dedicated to copywriters, enabling them to take on assignments for SEO content and expert articles.

In addition to the above, it is worth regularly monitoring LinkedIn, industry groups on Facebook and international platforms such as Upwork, Fiverr and Malt.

Social media and networking – the power of relationships in client acquisition

An active presence on social media significantly increases your chances of securing interesting projects. According to industry analyses, freelancers who consistently publish expert content earn on average 47% more than those who neglect to build their personal brand. For example, LinkedIn enables you to reach decision-makers at micro, small and medium-sized enterprises (which together account for over 77 per cent of freelancers’ clients in Poland). Dedicated Facebook groups can be just as effective, with hundreds of job postings appearing regularly across various fields – from graphic design to copywriting.

Your own website and content marketing

A website or blog is not just a showcase, but also a tool for generating so-called inbound leads – potential clients reach out themselves via a contact form or after reading the published case studies. The advantage of this approach is that you have full control over how your services are presented and your brand image. The downside is the need to invest time in SEO, regularly updating content and promoting the site.

How to prepare a proposal for a client?

Principles for drafting a proposal – clients’ expectations

• A precise description of the technologies, tools and methods used to carry out the task
• Highlighting experience relevant to the specific nature of the project
• Providing an example of a similar project or – in the absence of commercial experience – a hobby, school or conceptual project
• Clearly specify the completion deadline, costs, and the rules for communication and revisions

Avoid generalities and ‘copy-and-paste’ content. Each proposal should be tailored to the client’s individual needs. Additionally, it is worth including a portfolio, a link to your website and, if possible, recommendations or testimonials from previous clients.

Billing models and formalities

Contract for specific work, service contract or invoice?

• Contract for specific work – most commonly used by freelancers for projects with a specific, measurable outcome (e.g. a finished application, graphic design or text). It allows you to avoid social security contributions and enables you to claim 50 per cent of the costs as tax-deductible expenses. However, it requires the work to have a clearly defined outcome.
• Commission contract – used for work where the care taken in its execution matters, rather than just the end result. It requires the payment of social security contributions, which may reduce your net pay.
• VAT/B2B invoice – preferred by corporate clients and agencies. It allows for VAT deduction and offers the greatest cost flexibility, but involves the need to run a business and pay monthly fees (social security contributions, bookkeeping).
• Unregistered self-employment – an option for beginners, provided that monthly income does not exceed 75 per cent of the minimum wage. It allows you to avoid social security contributions, and taxes are settled via an annual PIT return.
• Settlement via the Useme platform – a solution for those without a business; the service issues an invoice to the client, and the freelancer receives payment under a civil law contract.

Pricing a job – how to set your rate?

An analysis of the ‘Freelancing in Poland’ report reveals significant differences in earnings depending on the sector. Software developers often earn PLN 100–400 net per hour, graphic designers PLN 70–250, and copywriters PLN 50–200. Beginners should avoid undercutting rates – such a strategy leads to market distortion and makes it difficult to raise prices later on. Pricing below market value also deters more demanding clients.

Pricing should take into account:

• Estimated completion time (including communication, revisions and meetings)
• Expenses incurred for work tools, marketing, taxes and accountancy
• The complexity of the project and its value to the client
• Experience and references confirming expertise in the relevant field

Despite a wide range of projects on offer, the irregularity of income poses a serious challenge. Diversifying revenue streams is crucial (short- and long-term projects, own digital products, collaboration with agencies). Some freelancers struggle with late payments or low rates – which is why every collaboration should be secured by a written contract that clearly sets out the scope of responsibilities, deadlines and payment terms.

A freelancer is responsible not only for carrying out projects, but also for client acquisition, negotiations, marketing, and accounting and tax matters. This requires excellent time management, financial management skills and a willingness to continuously develop one’s skills – particularly in fast-paced sectors such as IT or digital marketing.

The ‘competence’ trap – why is being a good specialist not enough?

Often, excellent technical skills do not automatically translate into a steady stream of assignments. A key role is played by actively building relationships, systematically updating your portfolio, networking and the ability to clearly communicate the value of your services.

Freelancing is not just a flexible form of employment, but a demanding environment that rewards independence, consistency and proactivity. The art of successfully securing projects and delivering them professionally is a process that requires a strategic approach, an awareness of one’s own skills and a willingness to learn continuously. A solid start and consistent development form the foundation of a stable, independent career in the modern digital economy.

Frequently asked questions

Where is the best place to look for projects as a freelancer?

You’ll find the most projects for freelancers on popular platforms such as Zleca.pl, Freelancer.com, or in specialised Facebook groups and industry forums. It’s also worth checking job adverts from companies seeking freelance support and making use of referrals from current or former clients.

How do you start getting your first jobs without any experience?

To begin with, it’s a good idea to set up a professional profile on freelance platforms, join industry-specific groups on social media and actively respond to job postings. You can also offer your services to friends or former colleagues and build relationships with other freelancers who may pass on small jobs to you.

What skills are most in demand among clients?

The skills in greatest demand are those relating to graphic design, programming, web development, copywriting, SEO, digital marketing and 3D modelling. Translation services, presentation preparation and the design of advertising materials are also popular.

Do I need to be self-employed to take on assignments as a freelancer?

This isn’t always necessary. Many freelancers start out by taking on individual assignments under a contract for specific work or a contract of mandate. However, if you’re working on a regular basis or taking on a larger number of assignments, it’s worth considering setting up a business or using the services of companies that handle payroll for freelancers.

How do you set prices for your services as a freelancer?

Prices usually depend on the type of project, its complexity, your experience and market rates. It’s worth checking what rates other freelancers in similar roles are charging and tailoring your offer to your skill level and clients’ expectations. To begin with, you might offer slightly lower rates, then increase them as your portfolio grows.

How can you protect yourself against dishonest clients?

It’s always a good idea to sign a contract or use platforms that have escrow payment systems. Avoid taking on large projects without an advance payment and clearly define the scope of work and deadlines. Check reviews of the client, if available, and document your progress.

Is it possible to work remotely as a freelancer for overseas clients?

Yes, many freelancers carry out assignments for clients from all over the world. It’s worth knowing English and using international platforms that make it easier to communicate and settle payments with foreign companies or private individuals.